Chyka

2015 - 2018

Background

After winning over audiences for her warmth and sincerity on The Real Housewives of Melbourne, businesswoman and homemaker Chyka Keebaugh was set to expand her homemaker expertise across digital and social, including the launch of her own blog with accessible and budget-friendly homemaking tips and tricks.

01 Approach

In addition to helping Chyka build, design and launch her new website with a clear publishing strategy across her digital and social platforms, ongoing content creation was needed to sustain the strategy. Many photoshoots were produced and coordinated with high-end lifestyle photographers (including Mark Lobo and Lisa Atkinson) to capture imagery to support Chyka’s homemaking content.

The briefs and direction throughout these always remained the same: bright, light, colourful images that reinforced Chyka as a homemaking expert.