Dulux Community and Partnerships
2024
Background
Dulux is Australia’s most trusted paint brand, who also work closely with many groups, charities and organisations across Australia helping to transform living and working spaces by donating paint and resources. These community projects are showcased on Dulux’s website, helping to reinforce Dulux’s commitment to community and charitable endeavours.
01
Approach
Two short videos were made that showcased two different community projects. The first organisation was Melbourne Zero, a local initiative that raises awareness of Melbourne’s homelessness crisis. Dulux commissioned renowned mural artist Matt Adnate to produce a large-scale mural in Melbourne’s CBD to highlight the issue.
The second organisation was Bridge It, who offer accommodation and resources to young women experiencing out-of-home living or homelessness. For Bridge It, Dulux commissioned award-winning Indigenous artist Mulganai to paint a mural in a newly renovated accommodation in St. Kilda.
For both projects, multiple shoot days were achieved to capture the progess of the murals, including interviews with the artists and key stakeholders on the importance of the initiatives.
02
Services
Pre-Production
Production (Video)
Director / Producer
Account Management