Handee Ultra Double Length
2022
Background
As part of Handee’s launch of its new double length paper towels, they were seeking new video assets to use across its marketing an advertising endeavours for the campaign.
Handee’s brief included the desire to have a concept that demonstrated the versatility of the paper towels across different use cases within a family.
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Approach
The pitch to Handee was to showcase a young Australian family in a montage of different scenes in the home using the paper towels across different use cases (cleaning shower screens, wiping up cooking spills, cleaning dirty runners, etc.). A proper family was cast in the content that was filmed over the course of a day.
A 6-second and 15-second cutdown was delivered to Handee’s media team and used across digital pre-roll ads.
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Services
Pre-Production
Production (Video)
Director / Producer
Account Management