Hotglue
2023
Background
Award-winning marketing and advertising agency, Hotglue, launched a re-brand of the agency in 2023. Gone was the agency’s earlier aesthetic of multiple colours, playful serif fonts and an overall tone that was warm and cheeky. Now, the agency had adopted a more mature, refined aesthetic, utilising Helvetica fonts and refined black and white colour palette, with bold pops of red scattered throughout.
The new re-brand was delivered by creative agency Solid, but a new website was still outstanding.
01
Approach
Utilising over 8-years experience with Squarespace, a new website was launched for Hotglue that adopted the agency’s new branding, and evenly showcasing all three pillars of the agency: social media marketing; media planning, buying, and strategy; and creative and production.
Working closely with the three founders and internal stakeholders, the website was built and designed over two months. Simplicity and minimalism was a key focus of the new website, as well as being able to fully realise the new branding and its aesthetics throughout. Black and white was the base across all pages, which allowed the varied work to be the hero across all pages.
02
Services
Strategy
Wed Build and Design
CSS
Graphic Design
Copywriting
