IVECO and OzHarvest Partnership
2023
Background
IVECO recently partnered with food relief organisation OzHarvest to supply their food drivers with IVECO Daily vehicles, with IVECO overseeing and covering all maintenance and repairs of the vehicles. IVECO was eager to showcase this community project and OzHarvest’s mission across their owned and operated digital and social platform via new video content.
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Approach
Over a half-day shoot, we followed the day-to-day activities of OzHarvest and a local food driver collecting unused food produce from Woolworths, and delivering the food to local charities. IVECO ANZ’s Managing Director, Glen Dyer, also particpated in the production and joined the food driver on her deliveries.
Via producer interviews and B-roll vision, we learnt the story of OzHarvest and their work in the community, as well as the importance of big companies supporting such charitable endeavours.
The final video was used organically by IVECO on their owned and operated digital and social platforms, and across PR endeavours.
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Services
Pre-Production
Production (Video)
Director / Producer
Account Management