IVECO Daily 4x4

2024

Background

In 2024 new generation Daily 4x4 vehicles landed in Australia, and Italian commercial vehicle manufacturer IVECO was seeking to launch the new vehicle to the market. As part of the launch, IVECO required new and localised creatives for use across its marketing and advertising endeavours. The creatives needed to capture the vehicle in a setting that their customer would expect to see the vehicle in, as well as being versatile for use across multiple outputs.

01 Approach

A regional pine plantation in Woodend, Victoria, was scouted and presented to IVECO as the ideal location to capture the Daily 4x4 and highlight its use in forestry. Creatives included photographer Ryan Creevey for driver portraits, Bandits & Co. for on-location vehicle composites, and director of photography Daniel Gallagher for video content.

Previously in its localised content, IVECO’s primary focus was its product: the vehicles. In this instance, IVECO was agreeable to reflecting its customer in the creatives. Model Chris Wilkinson was booked to portray a tradesman / forestry worker in the campaign.

Final campaign stills were used across IVECO AU’s website, and video was used in paid advertising.