IVECO S-Way
2023
Background
Italian commercial vehicle manufacturer, IVECO, was seeking to promote the launch of its new S-Way prime-mover on Australian shores. IVECO was looking to capture new, local video content of the S-Way for multiple use across is marketing and advertising endeavours.
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Approach
A two-day production was produced at the Australian Automotive Research Centre proving ground in Anglesea, VIC. Melbourne-based commercial Director of Photography, Adam Howden, oversaw all visuals, and a local tracking vehicle crew was booked to capture dynamic visuals of the S-Way powering through the highway-like race tracks. Key interior / exterior detail shots, and drone vision, were also captured.
An abundance of footage was captured across the two-day production, which has been utilised across multiple vehicle and offer campaigns. The video edits were delivered as punchy, dynamic edits that adapted brand guidelines and motifs (like its rounded gradient bars) across the title-cards and 2D animations.
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Services
Pre-Production
Production (Video)
Post-Production
Account Management