Lancôme and Kérastase mother’s day
2025
Background
L’Oréal brands Lancôme and Kérastase joined forces to giveaway a bundle of their most popular cosmetics products for Mother’s Day 2025. The giveaway was taking form as a lead generation campaigns across L’Oréal’s owned and operated social platforms. As part of the campaign, both brands required new creative content showcasing the products in formats prioritising social.
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Approach
Several concepts were pitched to both brands for consideration, with the winning concept being a lush, decadent setting utilising draped satin backdrops, natural stone risers, and mother and daughter hand models. Stills were prioritised to support Meta placements, and video was utilised for TikTok (including an 10-second ASMR video).
Photographer Ryan Creevey captured all stills, and styling was done by Adam McConnell.
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Services
Concept
Pre-Production
Production (Stills and Video)
Account Management
